“Viva Teams Up with Big Brother Naija for an Unforgettable Season 9”

Viva, the flagship brand of Aspira and the leading detergent brand in Nigeria, is thrilled to announce its partnership with Big Brother Naija as the official detergent sponsor for the highly anticipated Season 9 of the reality TV show.

Big Brother Naija, renowned for its captivating drama and engaging contestants, will premiere on July 28, 2024. This season promises ten weeks of unexpected twists, intense competition, and explosive drama, providing an ideal platform for Viva to showcase its superior cleaning power.

Viva aims to infuse fresh and dynamic energy into the show, ensuring that housemates enjoy the highest standards of cleanliness and hygiene.

“We are incredibly excited to be partnering with Big Brother Naija for its ninth season,” said Santhosh Kumar Nair, Chief Marketing Officer of Aspira Nigeria Ltd. “Big Brother Naija resonates with millions of viewers across Africa. Partnering with such a widely celebrated platform allows us to highlight the effectiveness and excellence of Viva products to a diverse audience.”

Lynda Aguocha, Aspira’s Head of Advertising, also expressed her enthusiasm: “BBNaija is a highly engaging reality show that captivates Nigerians with its contestants’ diverse talents and personalities. We are thrilled to be part of this exciting journey and look forward to showcasing Viva’s superior cleaning power, helping housemates stay hygienic and fresh throughout their time in the house.”

Throughout the season, Viva will be prominently featured in various aspects of the show, including sponsoring tasks and providing game rewards. The brand will maintain a strong presence, with specific segments dedicated to emphasizing the importance of cleanliness and the benefits of using Viva Detergent for everyday laundry needs.

Season 9 of Big Brother Naija is set to be a thrilling spectacle filled with drama, entertainment, and memorable moments. With Viva as the official detergent sponsor, viewers can look forward to a season that is both entertaining and impeccably clean.

For more information about Viva and its partnership with Big Brother Naija Season 9, follow the conversation on social media via @vivaplusdetergent.

About Aspira Nigeria Limited:

Aspira Nigeria Ltd. is a leading manufacturer and distributor of household cleaning and personal care products, serving Nigerian consumers for over 15 years. The company offers a diverse range of high-quality yet affordable products, including brands such as Viva, Siri, Biotol, Oracare, Fizz, Sabil, Family Care, Baby & Me, Manuka, and MP3.

For more information, please visit [www.aspiranigeria.com](http://www.aspiranigeria.com) or follow us on social media: @aspiranig