Jenifer Akamanu
Top experiential marketing agency, Ideas House Marketing Communications Limited celebrates ten years of providing best in class marketing to clients in an event tagged; DECADONE, which happened at the office premises in Magodo Brooks Estate, CMD, Lagos, on March 1st, 2019.
Speaking on the genesis of the agency, the MD/CEO of Ideas House, Kehinde Salami said, “I have been in marketing communications industry for almost 25 years. I have been on the client, and as well as on the agency side.
“Specifically on the agency’s side, I started studying agencies and how agencies are perceived and positioned and in my experience working with agencies or working in an agency in previous life. I discovered that there was a dichotomy and it was really around how an agency should position itself. Many agencies position themselves as supplier of services. So, you have advertising agencies, media agencies, outdoor agencies and others that are mainly suppliers of services, but there was a higher moral ground and for me that was around the whole concept of ideation.
“I felt that there was a gap, and no agency at least to my knowledge was playing in the area of ideation. Idea is the capital, the rest is just money. Idea is all where we need to position ourselves and the execution can then go different areas.
“Mainly Ideas House was set up as an ideation agency. It just happened that within the concept of the ideation mix experiential is where we play while will partner with stakeholders and marketing communications agencies for the area it we do not have speciality skills to deliver. First, we deliver on the mandate of idea because it is from that level you can engage the major stakeholders, the CEOs and Marketing Directors. That was how the name ‘Ideas House’ was conceptualised, it wasn’t by accident,” he said.
It was an evening of celebration and merriment as the event hosted friends of the company, clients, well wishers and giants in the marketing and communications domain. The event which was held at the esteemed I-bar started by 6pm and span through the night.
The event marked the end of an era and a new one, hence, the theme, DECADONE! According to the chairman of the planning committee, and an Associate Director, Moyo Sanni, what informed DECADONE as the theme of the event can be premised on ten years (and still counting) of offering marketing solutions to brands.
The project manager, and Digital/PR strategist of Ideas House, Ayodele Olubuse also mentioned the fact that it is a very important celebration in the history of the agency as it proves to large extent that the company has stood the test of time.
