Liverpool will put up the price of its season tickets next season for the first time in eight years due to increased costs, the Premier League side said on Tuesday, in a decision the club’s Fans Board labelled “cruel and unjust”.
The club stated no more than 17 pounds would be added to the cost of season tickets and that pricing for juniors and the neighborhood general sale would stay frozen at nine pounds ($11) each.
Liverpool stated in a statement that the increase was caused by sharply growing club costs. “For the past five years, Anfield’s annual operational costs have climbed by about 40%, and this season’s utility bills have increased by 100%.”
The LFC Fans Board criticized the price hike as “cruel, unjust, irrational, and unfair” in the midst of Britain’s cost-of-living crisis, where yearly inflation is still above 10%.
The Supporters Board stated, “These gains also come at a time when LFC is reporting record revenues, increasing sponsorship money, and considerable rises from success on the pitch.
The Supporters Board claimed that in order to raise money equal to the 2% price rise, it had suggested alternatives like sponsorship agreements and stand-naming rights.
If Liverpool, currently sixth in the Premier League, fails to win the Champions League or place in the top four of the domestic league, it will not receive any money from that competition the following season.
After dropping the first leg 5-2 at home in mid-February, it will travel to Real Madrid on Wednesday night for the second leg of their Champions League round of 16 matchup.