Nestle Launches Powder Seasoning Maggi Into The Nigerian Market

Africa’s largest food and beverages company, Nestle Nigeria Plc has launched a new powder seasoning product designed specifically for Nigerian cuisine, called ‘Maggi Signature’.

Maggi Signature comes in three flavour variants – Jollof, Miya and Pottages to intensify and enhance the Nigerian cooking experience. Speaking during the launch, the Managing Director, Nestle Nigeria Plc, Mr. Mauricio Alarcon, said:

“The addition of the ‘Maggi Signature’ range to the company’s product portfolio is in line with ‘MAGGI ‘Simply Good’ commitments. This includes a commitment to use familiar and common ingredients, which is another step towards fulfilling our ambitions to help individuals and families live healthier, happier lives.”

“At Nestle, we continue to support families to make healthier food choices every day by consistently delivering high quality nutritious products and providing nutrition education.

Our aim is to encourage and support families to choose healthier lifestyles. This is in line with our purpose which is enhancing quality of life and contributing to a healthier future,” he added.

Presenting Maggi Signature range at the retailers launch event in Onitsha, Nestle Nigeria Category Marketing Manager, Nwando Ajene, explained that, MAGGI Signature jollof, Miya and Pottage have been designed to help take every day Nigerian dishes to the next level. #

Ajene added that the new range of products have been tailored to suit the local tastes and cooking habits of the different regions in Nigeria.