NETFLIX STRIKES BACK AGAINST PASSWORD SHARING

The biggest streaming provider in the world, Netflix, has started taking password sharing seriously. Customers who share their accounts with persons outside of their family are now receiving emails from the corporation informing them that they will soon have to start paying for additional users.

Password sharing has long been tolerated by Netflix, but the firm is currently under pressure to boost sales. Netflix saw its first subscription loss in more than ten years during the first quarter of 2023, losing 200,000 customers. A number of things, including increased competition from rival streaming services like Disney+ and HBO Max, were cited as reasons for the loss by the corporation.

Netflix believes that prohibiting the sharing of passwords will boost sales. According to the firm, up to 100 million households utilize Netflix accounts that are not theirs to own. Netflix might make billions of dollars in more income if it can persuade even a small portion of those users to become paying subscribers.

Reactions to the crackdown on password sharing have been conflicted. Some viewers are incensed that Netflix is attempting to increase their fees for services they have been receiving for free for years. Others are more sympathetic, and they think it’s okay for Netflix to try to make up some of the money it’s losing to password sharing.

In the US, Netflix charges the following prices for each tier:
Regularly sponsored by ads (2 devices at once): $6.99 a month

Basic ($9.99/month for 1 device at a time)
Standard ($15.49/month for 2 devices at once)
Premium ($19.99/month) for four simultaneous devices