Nigeria Still Among World’s Cheapest Data Markets — MTN CEO

By Babatunji Wusu| MTN Nigeria Chief Executive Officer Karl Toriola has defended the cost of mobile internet services in the country, arguing that data prices in Nigeria remain among the lowest anywhere in the world despite recent tariff increases.

Toriola made the remarks while responding to concerns from consumers over rising telecommunications costs. He maintained that many criticisms overlook how Nigeria compares with other markets, insisting that the country remains one of the four most affordable places globally for mobile data services.

According to the MTN boss, a fair assessment of data prices in Nigeria should involve comparing local rates with those in countries such as Kenya, Congo and other international markets. He said such comparisons would show that Nigerian subscribers continue to enjoy relatively low pricing even after the latest adjustments.

“Influencers and critics, look at the price at which we sell bundles of data. Then now take that price, go and check in Kenya, go and check in Congo, go and check across the world, and tell me if you are not going to tell me that data in Nigeria is one of the four cheapest in the world. Ghana is also very cheap, I acknowledge that,” he said.

The debate over data prices in Nigeria intensified after the Nigerian Communications Commission (NCC) approved a 50 per cent tariff increase for telecommunications operators in January 2025. The adjustment marked the first major review of telecom tariffs since 2013.

The regulator explained that the increase was lower than the more than 100 per cent hike requested by operators and was intended to support the long-term sustainability of the telecommunications industry amid rising operational expenses.

However, the decision triggered widespread criticism from subscribers and organised labour groups. The Nigeria Labour Congress (NLC) described the tariff increase as unfair and insensitive, citing the economic difficulties facing many Nigerians.