By Babatunji Wusu| FirstBank Nigeria has announced that FirstAdvance, its flagship salary-backed digital loan product, has achieved a major milestone by reaching N1 billion in daily loan disbursement.

In a statement, the bank said the achievement reflects its commitment to providing innovative, accessible and technology-driven financial solutions that meet the evolving needs of customers across Nigeria.

FirstAdvance is a digital lending product designed for salary earners, allowing eligible customers to access short-term loans in less than one minute without collateral. The bank noted that the product has become increasingly popular among customers seeking quick and convenient access to funds for urgent financial needs.

According to FirstBank, the FirstAdvance loan milestone demonstrates growing customer confidence in its digital banking platforms and highlights the effectiveness of its integrated service delivery model.

Commenting on the achievement, Group Executive for eBusiness and Retail Products at FirstBank, Chuma Ezirim, said the development underscores the bank’s strong digital capabilities and customer-focused approach.

“Achieving N1 billion daily disbursement is a remarkable milestone for FirstAdvance and a testament to the strength of our digital capabilities and team collaboration at FirstBank. We will continue to empower our customers with quick and convenient access to credit, while continuously enhancing their overall banking experience.

“This achievement further strengthens FirstBank’s leadership position in retail and digital banking, demonstrating the Bank’s ability to leverage technology to meet evolving customer needs while driving financial services access and economic participation,” Ezirim added.

The bank recalled that in 2025 it celebrated a cumulative N1 trillion digital loan disbursement across its lending products, including FirstAdvance, FirstCredit and Agent Credit.

Through its digital channels such as 894# USSD, FirstMobile, LitApp, and the extensive FirstMonie Agent network, customers can access the FirstAdvance loan and other credit facilities within minutes. The bank said the milestone further reinforces its position as a leader in digital lending and financial inclusion across West Africa.

 

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