Guinness Joins Big Brother Naija Season 10 as Gold Sponsor

Babatunji Wusu –

• Guinness partners as Gold Sponsor for Big Brother Naija’s 10th season, Africa’s most-watched reality show.
• Collaboration celebrates a decade of entertainment, aligning two iconic Nigerian brands.
• Guinness emphasizes its 75-year legacy of originality and resilience in Nigeria.
• MultiChoice Nigeria CEO highlights Guinness as a perfect fit for BBNaija’s youthful, creative audience.
• Fans can expect exclusive segments, bold activations, and immersive experiences during the season.

Guinness has officially announced its partnership as the Gold Sponsor for the 10th season of Big Brother Naija (BBNaija), Africa’s premier and most-watched reality television show. This exciting collaboration brings together two of Nigeria’s most cherished brands at a momentous milestone—the show’s decade-long celebration of captivating entertainment.

Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria, expressed enthusiasm about the partnership, noting Guinness’s 75-year history as a symbol of originality and resilience in Nigeria. He emphasized that the sponsorship underscores the brand’s commitment to authenticity, creative expression, and the vibrant diversity of Nigerian youth culture.

John Ugbe, CEO of MultiChoice Nigeria, welcomed Guinness aboard, describing the brand as perfectly aligned with the passion and creativity of the BBNaija audience. He expressed excitement about how Guinness’s involvement would elevate the experience for millions of fans.

As Big Brother Naija continues to promote self-expression and cultural relevance, Guinness aims to engage viewers boldly and proudly, offering a refreshingly unique presence. The 10th anniversary season promises to be bigger and more immersive, featuring thrilling house tasks and parties. With Guinness on board, viewers can look forward to exclusive in-show segments, memorable house moments, and dynamic activations both inside and outside the Big Brother house.