Mercy Johnson Sparks Outrage Over N25,000 Menstrual Care Brand Endorsement

|By Queen Banigo and Awaji-Ichiem

Nollywood actress Mercy Johnson Okojie has triggered a wave of backlash online after unveiling a menstrual care brand, Girls Tag, reportedly priced at N25,000.

The product, described as an all-in-one period care pack for girls aged nine and above, launched with Mercy Johnson and her daughter, Purity Okojie, as brand ambassadors. Actress Regina Daniels was later introduced as another ambassador for the brand.

However, the launch ignited fierce criticism across social media, with many Nigerians condemning the price as insensitive and disconnected from the harsh economic realities facing millions of women and girls.

Critics argued that many Nigerian girls still struggle to afford basic sanitary products, with some reportedly missing school or resorting to unsafe alternatives during menstruation.

Reacting online, some users defended the product as a premium brand targeted at a specific market, while others accused celebrities of promoting elitism around a basic necessity.

One user, identified as @Lai, argued that the company was under no obligation to cater to every Nigerian, describing the venture strictly as business.

Others were less forgiving.

“Mercy Johnson, you are an embarrassment to women,” one critic wrote, while another questioned why sanitary pads should have a “target audience” in a country battling widespread poverty.

Several users also insisted menstrual products should be treated as essential items rather than luxury commodities.

The controversy has since fueled a broader debate over affordability, celebrity influence and menstrual health access in Nigeria.